The digital revolution has made digital marketing important for your business, not only because of its rapid growth but also because it is the future of marketing.
Digital marketing is growing like anything. Many small businesses are beginning to utilize this medium in their overall business marketing strategy. A business can reach millions of their potential customer and suppliers through digital media. It’s about connecting with individual people and getting them to engage with your product or services.
In simple terms, Digital marketing is the promotion of products or services via one or more forms of electronic media. Here’s my top 7 reasons why it is so important for your business?
1. It’s where your customers are.
According to some estimates, over 2 billion people have smartphones. That’s roughly 1/3 of the Earth’s population. They are using those smartphones to connect with brands online. Shouldn’t they be connecting with yours?
Why is #DigitalMarketing important? It’s where your customers are.
2. It‘s where your competitors are.
Your competitors are always looking for an edge. Some of them are undoubtedly examining their digital marketing strategies, from their blogs to their social media accounts. Have you ever done a Google search for your competitors? Search for them on social media channels like Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn. You’ll find them there, but that doesn’t mean they are using it effectively. You have the opportunity to use social media to your advantage. If you take the time to learn it, you’ll be ahead of many competitors! With a little guidance, you can grow a strong online audience of brand advocates.
3. People are searching for you.
When your clients and potential customers search for you online are they finding you? It’s not enough to have a website. Today’s consumer has moved beyond the standard webpage into the realm of apps, social media, and informative blogs. They are looking for recommendations from influencers, online reviews, and the old standard, word of mouth from friends.
4. Email Marketing is the new “old reliable” – Direct Marketing.
Direct Marketing has always had the highest response rate. Originally marketing material was sent through the US Postal Service, aka “snail mail” in the form of magazines with response cards. Now email marketing has replaced physical mail as the dominant delivery system of marketing material and after 20 years, it still retains the highest response rate in digital marketing. Email lists can be either created organically or purchased. I recommend growing a list organically for higher engagement and the best response rate.
5. Social Media Marketing is even MORE Direct.
Your customers are on social media. In today’s world, consumers are looking for authenticity and engagement from companies. They crave engagement. You have to be there today. You should have been there yesterday. Consumers want to discover who you really are and to know you are actually listening to their wants and needs. When it’s done right, you can create a vibrant online community around your brand.
In today’s world, consumers are looking for authenticity and engagement from companies.
6. It’s more cost effective.
Rather than hiring an entire marketing team, why not outsource your digital marketing efforts? It’s much less expensive to go with an experienced marketing firm who can create a customized marketing campaign for your business. This allows you to focus on what you do best: Running your company.
7. It’s the future.
It’s been said before, “the future is now”. Technology is changing rapidly and consumer behavior is adapting to the new developments. Consumers are making more purchases online every year. Mobile searches are projected to overtake desktop searches in the very near future. Hence, Google’s recent algorithm adjustment to reward businesses with mobile-responsive websites. Digital marketing is here to stay and you need a firm strategy to guide your company into the future.
We, Genius MarCom, are the reliance source for your Digital Marketing. We provide efficent online marketing services like FB, Google Ads, SEO, Social Media marketing and Competion analysis etc.
