Internet and social media like blogs, Facebook and Twitter have transformed the relationship between the members of the public and those communicating with them.
“We are living in a world where the ordinary consumer is walking around with global publishing power in his or her pocket. The role of public relations and corporate communications has shifted from creating content to attempting to influence the content that’s created by others. That’s where social media comes into picture” – Divyesh Dabhi, CEO – Genius Marcom.
Are you sending out press releases and waiting for the media to write about you?
Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
How Social Media Can Help With PR
# Include Social Sharing With Press Releases
If you need to write a press release, find a way to support and extend the message via social sharing.
Keep in mind that journalists rely heavily on Twitter, Facebook, LinkedIn and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image.
# Seek Bloggers’ coverage
Blogosphere is the perfect link between social media and PR, as bloggers are active on social media and many of them are closely monitored by journalists.
Here are a few ways to get mentioned by popular bloggers:
Be a contributor: Guest posting at a well-known blog is a good way to get media coverage.
# Ask Executives to Publish on LinkedIn
When CEOs or other executives actively engage with professional colleagues and customers, they’re playing an important role in building trust with key stakeholders. Yet only a handful of CEOs are active on social platforms. It’s time to change that.
LinkedIn is a good place to start because it’s the leading social platform for professional networking. Since it now offers a publishing platform, you or your executives can share content quickly and know you’re reaching the right audience.
# Connect with the press on social media
The media picks up a shocking amount of information from the web these days: Not just details to enhance stories but entire stories. Reddit has been used by major publications to source interesting stories. Twitter trends and hashtags are covered by major news outlets. Social media sites have become a solid part of journalism.
Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.
We, Genius Marcom, are a PR and Marketing company. We do have extensive experience in field of PR and offer quality social media marketing services. Contact us to find out how we can help you with your business.
